CV Adrian Sofinet
Digital Designer
I'm an empathetic designer who loves solving problems that matter. Whether I’m teaming up or working solo, leading or supporting, I find joy in every part of the digital design process.
Experience
Senior Product Designer
Coloplast (Independent) / May 2023 → Present
Responsible for expanding and maintaining the design system, while optimising processes, tools, and workflows to enhance the efficiency of design teams.
- Component library optimisation resulting in 60% smaller component size
- Moved documentation online, increasing accessibility and adoption
- Better file standards to improve collaboration and reduce onboarding time
Head of Creative
HIVED / Nov 2021 → May 2023
Responsible for developing and maintaining the brand vision and enabling a user-centric product development process.
- Complete re-brand providing digital and physical design assets
- UX overhaul across customer touch points and internal workflows
- Built a small creative department that efficiently supports the organisation
Senior Product Designer
Donna Technologies / Jan 2021 → Nov 2021
Provided the product development process with user perspective and was responsible for the UX experience for both product and web.
- Streamlined the onboarding experience for new users
- Created a design system to enable a more efficient development and visual consistency
- Developed a new visual identity for the brand
Product Design Lead
tretton37 / Apr 2018 → Dec 2020
Provided UX design services to various clients and helped evolve design for businesses during digital transformations.
- Conceptualised and envisioned new ideas, services, and products
- Mentored and coached other designers
- Helped organisations mature their design departments
Skills
User Experience
Journeys, personas, strategy, wireframes, prototyping, workshops
Interface design
Native apps, web apps, stylish pixels
Research
Interviews, testing, analysis, quant/qual
Design Ops
Design systems, structure, process
Visual identity
Brand, vision, strategy, logo, guidelines, illustrations
Tools
Figma
Cursor
Webflow
Photoshop
Illustrator
After Effects
Education
University West
Webmaster 2010 – 2012
MKFC College
Desktop Publishing 2009
Languages
English
Professional
Swedish
Native
Romanian
Conversational