HIVED The future of parcel delivery

London-based start-up HIVED is building the world's first sustainable parcel delivery network at scale, offering businesses a dependable and emission-free shipping option at an affordable cost. Striving to set a new standard for fair and green delivery, HIVED uses innovative technology and an entirely electric fleet of vehicles, putting people and the planet first.

We recognised the need for a dynamic and adaptable brand that could seamlessly translate across both physical and digital channels. Our goal was to strike the perfect balance between the functional and efficient nature of the logistics operations, while also capturing the playful and energetic vibe that embodies the unique company culture.

HIVED needed to feel bold and unconventional – nothing like typical logistics branding.

The logo's diagonal cut breaks the expected. It's sharp, confident, disruptive. The brand system builds from there: playful illustrations, energetic layouts, and design elements inspired by parcels themselves – the anticipation, the unboxing, the moment of delivery.

The result feels modern without being cold, approachable without being soft.
It's HIVED: logistics that doesn't look or feel like logistics.

The fleet of vehicles is a major component of the brand's exposure, and they can be spotted effortlessly as they make their way around London. Boasting a stunning Honeycomb Yellow color, bold contrasting dark markings, and a playful hands and message design, the vehicles are sure to turn heads. Maintaining consistency throughout the fleet was a key consideration to ensure maximum recognisability despite the various models and sizes utilised.

It all comes together in the digital space with a suite of dynamic marketing assets and digital interfaces that consistently communicate the brand's identity in a meaningful way.