Coloplast Design system

At Coloplast, consistency and clarity are essential to building digital products that support dignity, comfort, and usability. As teams and digital experiences expanded, maintaining that clarity became increasingly difficult.

The design system exists to solve that problem. It provides a shared foundation across teams and products, helping designers and developers make consistent, accessible decisions without slowing delivery.

The system is designed to stay out of the way, reducing friction so teams can focus on creating thoughtful, reassuring experiences for the people Coloplast supports worldwide.

Every component in the system is designed to support real, recurring product needs. Instead of optimising for exhaustiveness, the focus was on predictability and clarity. Variants behave consistently, naming reflects intent, and configurations are deliberately constrained to avoid accidental complexity.

This approach reduced the need for teams to reinterpret patterns or debate fundamentals, allowing them to move faster while maintaining quality across products.

Documentation was treated as a decision-support tool, not a reference archive. The documentation hub brings together guidelines, usage examples, and architectural context in one place, helping designers, developers, and writers understand not just how to use the system, but why certain patterns exist.

Because adoption wasn’t enforced, clarity mattered. Good documentation helped teams make confident decisions without needing constant alignment or review.

The system was designed to evolve alongside Coloplast’s digital landscape. By keeping the architecture lean and the components opinionated, it became easier to iterate, extend, and adapt the system as new needs emerged across products and markets.

Rather than aiming for completeness upfront, the structure supports gradual growth, allowing the system to remain relevant as teams and experiences change.